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How to Price a Red Light Therapy Panel: What the Number Has to Carry
Retail price is not unit cost plus a margin. It has to absorb channel fees, acquisition cost, returns, warranty exposure and the price band your positioning implies. A framework for pricing a red light panel, and the two ways brands get it wrong.
How to Launch a Red Light Therapy Brand: The Four Decisions After Sourcing
Once the factory is chosen and the order is placed, four decisions decide whether the brand works: how you write the spec sheet, how you price, how you position, and how you read competitors. A hub for the brand side of the business.